FC DORSUM

“VISIT KOREA”

DIRECTOR, DOP, EDITOR

“Visit Korea” is a commercial campaign directed, shot, and edited by Diogo Castro, for Los Angeles-based football-inspired clothing company, FC Dorsum.

The campaign was created to advertise the release of FC Dorsum's new collection of football jerseys, each of them with designs inspired by Korean culture.

The away kit, in white, is a Nike template jersey, which is inspired by the hanbok, a traditional Korean clothing that used to be worn by royalty, or by commoners during important festivities.

The third kit, in black, is also a Nike template jersey, and it's inspired by a traditional Korean piece of furniture called Jageh, which is furniture embellished with intricate patterns made from hand-cut pieces from the inner part of an abalone shell, which has a very shiny and holographic reflection.

The campaign has been featured in SOCCERBIBLE and NSS Magazine.

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