We interviewed Inwon Lee, founder of the Korean clothing brand, Kirtimukha, to know more about the brand's origin and its founder's vision of where tradition stands in today's fashion industry.

The goal of this project was to combine a traditional branded documentary with pre-planned visuals inspired by visuals usually seen in commercials and music videos.

Directed, DoP, and edited by Diogo Castro.

Produced by Inwon Lee and Elice of Kirtimukha.

Special thanks to 이용원, and the Kirtimukha staff for showing up on set for our great mob shot!