This commercial was produced for the 2023 collaboration between Korean clothing brands, Sad Smile, and Pepperoni Seoul.

The campaign, named "Honestly, I am ____," aims to show the audience how we feel when encountering situations that make us feel sad, such as being chosen to be the goalkeeper, or, god forbid, eating a pizza with pineapple on it. We follow the main character as they navigate through these trivial, yet realistic scenarios, gradually revealing the sadness that permeates each situation they encounter.

The videos produced for the campaign have been used on the brands' Kolon Mall online store, as well as featured on popular Korean fashion online magazine, Eyes Magazine.

Directed, DoP, and edited by Diogo Castro.

Cinematographer: 진용코 (Jin Yongcho)

Production: 황정민 (Hwang Jung-min), 안현태 (Ahn Hyuntae), 김연홍 (Kim Yeonhong)

Artwork Design: 초민석 (Cho Minseok),

Stylist: 최민규 (Choi Mingyu)

Photography: 안현태 (Ahn Hyuntae)

Jersey Design: 김연홍 (Kim Yeonhong)

CAST: 제이보 (Jay Bo) from Glen Check Band, 이동길 (Lee Dongkkil), 이기한 (Lee Gihan), 김산도 Kim Sando, 박경대 (Park Kyongdae), 이정석 (Lee Jung-seok) of ALTARI FC